Traditionally in India, but also more and more in Western countries, the most natural choice for men is to book a male massage therapist (and for women to book a female therapist).
The reasons are simple: to avoid potential awkwardness and to have a stronger hand for a more muscular male body. A male therapist will also know some things about the man’s body system (and vice versa, the female therapist would be more knowledgable about the woman’s body).
Furthermore, a male viewpoint can be invaluable, especially when during massage therapy one or the other emotional charge gets released, and counselling or healthcare is needed.
The male client/male therapist constellation develops their very own dynamics of trust and understanding, which support the physical harmonisation process. Equally does the female client/female therapist case create a special vortex of healing.
Some famous spas have even taken the initiative to arrange grooming and pampering in ‘men only’ and ‘women only’ time periods, in addition to their mixed schedules.